NUTELLA® BOM DIA
Project: SPECIAL PACKING DESIGN & Ad campaign for tv
Role: Graphic Design/Art Director
As part of the “Nutella Bom Dia” campaign, the brand released limited-edition jars featuring sunrise photographs from different regions of Brazil, captured by local photographers. The initiative celebrated the country’s natural beauty and cultural diversity, while reinforcing Nutella’s role in the Brazilian breakfast ritual through TV, digital, OOH, and social media activations.
Creative Director: Luti Nobre
Creation: Luiz Gustavo Fonseca and Felipe Ajala
Creation: Luiz Gustavo Fonseca and Felipe Ajala
Copywriter: Luiz Gustavo Fonseca
Art Director: Felipe Ajala
Production Studio: Saigon
Director: Carelli
Production Studio: Saigon
Director: Carelli
Agency: Talent
