WELLA BLONDORPLEX
Project: Ad campaign PRODUCT LAUNCH for DIGITAL
Role: Graphic Design/Art Director
To celebrate the launch of BlondorPlex, we created an editorial-style campaign that highlights the strength and resilience of women’s hair. The shooting brought powerful poses with elements like elastic bands, rings, and bars visual metaphors for strength all signed by the product’s creator, Romeu Felipe. After two years of development, BlondorPlex arrives to bring salon-quality results straight to at-home haircare.
Creative Director: Luti Nobre
Art Director: Felipe Ajala
Copywriter: Luiz Gustavo Fonseca
Copywriter: Luiz Gustavo Fonseca
Agency: Talent
